LIGHTING DESIGN & NEW MEDIA

My preferred medium is Light which brings originality to every challenge I encounter. Through my Multimedia and Architectural Lighting design experiences, 10 years ago, I had the vision to blend entertainment into architectural lighting and crafting engaging immersive experiences in urban spaces combined with cultural activities.

Through multiple years living and working in Africa, Oman, Copenhagen, New York and Montreal, I have been inspired to establish an abstract and holistic creative approach with the integration of cutting edge technology and storytelling, delivering the most captivating experiences across many industries. My vision is to breath life into our environments, generating a positive impact, crafting unique experiences focused on wellbeing, transcend the ordinary with the use of lighting and digital media. I focus on the story of ancient wonders, nature, light, illusion, interactivity and innovation to achieve wow effects and blend digital and physical worlds.

As Multimedia Director, I art direct and conceptualize stories, digital content, mood for Cultural Events, Urban Spaces, Media Architecture: generative digital art, Immersive Multimedia Experiences for brands, events, Interactive Installations: large scale multi sensory experiences, Permanent and Temporary Art Installations, Stage Design: contemporary operas, Mixed Media Projects: Xr, Vr, Ar

As Lighting Designer I convey coherent ideas, inspire, elaborated concepts in architecture, urban projects, permanent and temporary installations create eye catching presentations that not just win over clients but help the electrical engineers and technical directors to better understand the lighting intentions of the creatives with my powerful tools of unique Sketch Design.